Late Friday afternoon, Google quietly up to date its expanded site reputation abuse policy discover with a piece of 9 FAQs. This contains what occurs if you happen to attempt to transfer the content material, redirect the URLs and hyperlinks, and far more.
I observed this noticed this variation late Friday after I noticed the Google Search Liaison submit on Bluesky saying, “We have simply posted a FAQ that addresses that.”
This additionally verifies what I lined earlier about moving content hit by the site reputation abuse penalty and the way that may backfire.
Listed below are these FAQs:
What’s third-party content material?
Third-party content material is content material created by a separate entity than the host web site. Examples of separate entities embrace customers of that web site, freelancers, white-label providers, content material created by individuals not employed straight by the host web site, and different examples listed within the site reputation policy.
Does using any third-party content material violate the location popularity abuse coverage?
No, having third-party content material alone is just not a violation of the location popularity abuse coverage. It is solely a violation if the content material is being revealed in an try to abuse search rankings by benefiting from the host web site’s rating alerts. Our policy page has examples of third-party content material use that does not violate the coverage.
Does freelance content material violate the location popularity abuse coverage?
No, whereas freelance content material is third-party content material, freelance content material alone is just not a violation of the location popularity abuse coverage. It is just a violation if there may be ALSO an try to abuse search rankings by benefiting from the host web site’s rating alerts.
Does affiliate content material violate the location popularity abuse coverage?
No, the coverage is just not about focusing on affiliate content material. The documentation in regards to the coverage notes that affiliate hyperlinks marked appropriately aren’t thought of web site popularity abuse.
What does it imply to abuse search rankings by benefiting from the host web site’s rating alerts?
That is when third-party content material is being positioned on a longtime web site to reap the benefits of that web site’s rating alerts — which the location has earned primarily from its first social gathering content material — slightly than inserting the content material on a separate web site that lacks the identical alerts.
If I noindex the content material, does that imply the guide motion routinely will get eliminated?
No. You continue to have to reply to the guide motion in Search Console and clarify that the content material has been noindexed. We suggest doing this slightly than letting the guide motion stay in opposition to your web site.
If I transfer content material that is acquired a guide motion to a brand new location, will that resolve the location popularity abuse concern?
Possibly, but it surely will depend on the place you progress it to:
- Transferring content material to a subdirectory or subdomain inside the similar web site’s area identify: This does not resolve the underlying concern and could also be seen as an attempt to circumvent our spam coverage, which can result in broader actions in opposition to a web site in Google Search.
- Transferring content material to a different established web site: It will resolve the location popularity abuse concern for the location it was faraway from, as the location popularity of that web site is now not being abused. Nonetheless, it could introduce a web site popularity abuse concern to the location the content material is moved to if the established web site has its personal popularity and the third-party nature is unchanged.
- Transferring content material to a brand new area: That is far much less prone to be a problem if the brand new area has no established popularity and also you observe our spam policies.
No, having third-party content material alone is just not a violation of the location popularity abuse coverage. It is solely a violation if the content material is being revealed in an try to abuse search rankings by benefiting from the host web site’s rating alerts. Our policy page has examples of third-party content material use that does not violate the coverage.
Does freelance content material violate the location popularity abuse coverage?
No, whereas freelance content material is third-party content material, freelance content material alone is just not a violation of the location popularity abuse coverage. It is just a violation if there may be ALSO an try to abuse search rankings by benefiting from the host web site’s rating alerts.
Does affiliate content material violate the location popularity abuse coverage?
No, the coverage is just not about focusing on affiliate content material. The documentation in regards to the coverage notes that affiliate hyperlinks marked appropriately aren’t thought of web site popularity abuse.
What does it imply to abuse search rankings by benefiting from the host web site’s rating alerts?
That is when third-party content material is being positioned on a longtime web site to reap the benefits of that web site’s rating alerts — which the location has earned primarily from its first social gathering content material — slightly than inserting the content material on a separate web site that lacks the identical alerts.
If I noindex the content material, does that imply the guide motion routinely will get eliminated?
No. You continue to have to reply to the guide motion in Search Console and clarify that the content material has been noindexed. We suggest doing this slightly than letting the guide motion stay in opposition to your web site.
If I transfer content material that is acquired a guide motion to a brand new location, will that resolve the location popularity abuse concern?
Possibly, but it surely will depend on the place you progress it to:
- Transferring content material to a subdirectory or subdomain inside the similar web site’s area identify: This does not resolve the underlying concern and could also be seen as an attempt to circumvent our spam coverage, which can result in broader actions in opposition to a web site in Google Search.
- Transferring content material to a different established web site: It will resolve the location popularity abuse concern for the location it was faraway from, as the location popularity of that web site is now not being abused. Nonetheless, it could introduce a web site popularity abuse concern to the location the content material is moved to if the established web site has its personal popularity and the third-party nature is unchanged.
- Transferring content material to a brand new area: That is far much less prone to be a problem if the brand new area has no established popularity and also you observe our spam policies.
No, the coverage is just not about focusing on affiliate content material. The documentation in regards to the coverage notes that affiliate hyperlinks marked appropriately aren’t thought of web site popularity abuse.
What does it imply to abuse search rankings by benefiting from the host web site’s rating alerts?
That is when third-party content material is being positioned on a longtime web site to reap the benefits of that web site’s rating alerts — which the location has earned primarily from its first social gathering content material — slightly than inserting the content material on a separate web site that lacks the identical alerts.
If I noindex the content material, does that imply the guide motion routinely will get eliminated?
No. You continue to have to reply to the guide motion in Search Console and clarify that the content material has been noindexed. We suggest doing this slightly than letting the guide motion stay in opposition to your web site.
If I transfer content material that is acquired a guide motion to a brand new location, will that resolve the location popularity abuse concern?
Possibly, but it surely will depend on the place you progress it to:
- Transferring content material to a subdirectory or subdomain inside the similar web site’s area identify: This does not resolve the underlying concern and could also be seen as an attempt to circumvent our spam coverage, which can result in broader actions in opposition to a web site in Google Search.
- Transferring content material to a different established web site: It will resolve the location popularity abuse concern for the location it was faraway from, as the location popularity of that web site is now not being abused. Nonetheless, it could introduce a web site popularity abuse concern to the location the content material is moved to if the established web site has its personal popularity and the third-party nature is unchanged.
- Transferring content material to a brand new area: That is far much less prone to be a problem if the brand new area has no established popularity and also you observe our spam policies.
noindex the content material, does that imply the guide motion routinely will get eliminated?
No. You continue to have to reply to the guide motion in Search Console and clarify that the content material has been noindexed. We suggest doing this slightly than letting the guide motion stay in opposition to your web site.
If I transfer content material that is acquired a guide motion to a brand new location, will that resolve the location popularity abuse concern?
Possibly, but it surely will depend on the place you progress it to:
- Transferring content material to a subdirectory or subdomain inside the similar web site’s area identify: This does not resolve the underlying concern and could also be seen as an attempt to circumvent our spam coverage, which can result in broader actions in opposition to a web site in Google Search.
- Transferring content material to a different established web site: It will resolve the location popularity abuse concern for the location it was faraway from, as the location popularity of that web site is now not being abused. Nonetheless, it could introduce a web site popularity abuse concern to the location the content material is moved to if the established web site has its personal popularity and the third-party nature is unchanged.
- Transferring content material to a brand new area: That is far much less prone to be a problem if the brand new area has no established popularity and also you observe our spam policies.
Keep in mind if you happen to transfer content material, it’s good to additionally submit a reconsideration request to take away the guide motion.
If I transfer policy-violating content material, can I redirect from the previous web site to the brand new web site?
When you transfer content material that acquired a guide motion, you should not redirect URLs from the previous web site to the brand new web site, as this may increasingly introduce the location popularity abuse concern once more.
If I transfer policy-violating content material, can I hyperlink from the previous web site to the brand new web site?
When you hyperlink from the previous web site to the brand new web site, make use of the nofollow attribute for these hyperlinks on the previous web site.
When you hyperlink from the previous web site to the brand new web site, make use of the
nofollow attribute for these hyperlinks on the previous web site.Discussion board dialogue at Bluesky.
