Google Advertisements is making a change to new Efficiency Max campaigns which might be created within the Google Advertisements net interface. Beginning on January 20, 2025, these campaigns can have model pointers enabled and require enterprise identify and emblem model property to be linked on the marketing campaign degree somewhat than the asset group degree.
So it is best to know that whenever you create these new campaigns subsequent month, you’ll have to enterprise identify and emblem model property to be linked on the marketing campaign degree somewhat than the asset group degree for these PMax campaigns.
Google added, “Model pointers is a brand new characteristic that permits you to management how your model is represented in your Efficiency Max marketing campaign automated property or codecs.”
For the API, Google wrote:
New PMax campaigns created within the UI with model pointers enabled will mechanically hyperlink BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO through the CampaignAsset useful resource somewhat than by utilizing the AssetGroupAsset useful resource, which can affect integrations that try and report on or replace these property. You possibly can test if model pointers are enabled for a PMax marketing campaign by referencing the Marketing campaign.brand_guidelines_enabled area.
As of v18 of the Google Advertisements API, it’s not doable to create model guidelines-enabled PMax campaigns through the API, which suggests new campaigns should hyperlink BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO property utilizing the AssetGroupAsset useful resource. In a future launch, it is possible for you to to create and totally handle PMax campaigns with model pointers enabled.
It is very important observe that the identical asset necessities will proceed to use to all PMax campaigns no matter whether or not or not model pointers are enabled. Nonetheless, BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO asset necessities will probably be evaluated on the marketing campaign degree for campaigns with model pointers enabled and the asset group degree for campaigns with out model pointers enabled. You possibly can reference the related part of our Efficiency Max optimization and troubleshooting information for extra info, and as all the time, contact our crew in the event you want assist.
You possibly can study extra about these brand controls here.
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