Google Advertisements is rolling out new model pointers for efficiency max campaigns, which was initially introduced again at Google Advertising Stay. Google said then, “advertisers can share their font and colour pointers in Efficiency Max, in addition to present useful picture reference factors to generate new asset variations.”
Google Advertisements model pointers let advertisers management how your model is represented in your Efficiency Max marketing campaign automated property or codecs. These embrace Model font, Model colour, Enterprise title and Brand property.
Dario Zannoni noticed this on LinkedIn earlier this week and wrote, “Model Pointers settings for Google PMax campaigns now stay in some accounts.” He added, “Model pointers settings for PMax campaigns had been introduced in Might of this yr at Google Advertising Stay. The discharge of this characteristic appears to have began and is now out there in a small portion of the accounts we handle.”
Right here is his screenshot of this inside the Google Advertisements console:
Dario added, “You may set the next gadgets on the marketing campaign stage”
- Enterprise Title: Required (might seem in advert textual content).
- Brand: Sq. emblem required, panorama emblem non-obligatory.
- Customized Colours: Optionally available, used for producing movies.
- Font: Optionally available, used for generated textual content in responsive show adverts.
Right here is Google’s assist doc on brand guidelines for Google Advertisements. I also needs to observe that Google Advertisements API version 18 has help for this as nicely.
Here’s a fast video from Google on it:
Discussion board dialogue at LinkedIn.
