When hiring an search engine marketing skilled, search for somebody who understands content material advertising and technical search engine marketing, and is interested in repeatedly enhance your web site’s natural presence. Learn on for the highest search engine marketing specialists to think about including to your crew.
In natural search, greater rankings get you extra clicks, which interprets to extra visitors – and extra potential leads.
However you want greater than only a working data in search engine marketing (search engine marketing) to thrive on this aggressive panorama.
That is the place hiring an search engine marketing skilled comes into play. Learn on for what to search for, our high 6 picks, and extra.
High 6 search engine marketing specialists to think about:
The web is swarming with search engine marketing businesses and freelancers who provide a wide selection of providers at drastically completely different value factors. We did slightly little bit of digging round so that you don’t must.
For this record, we selected the very best search engine marketing specialists based mostly on:
- Company specialties and area of interest
- search engine marketing providers provided
- Notable purchasers who can vouch for his or her efficiency
Let’s get to it.
1. HawkSEM
Since 2006, HawkSEM has labored intently with purchasers throughout a number of industries and generated optimistic outcomes that contributed to their total development.
Over time, we’ve got constructed a formidable physique of labor – and the outcomes converse for themselves:
- DILO elevated their natural clicks by almost 50% in simply six months
- Career Group Companies loved 71% extra web page views on their job itemizing pages
- MileIQ grew their year-over-year (YoY) natural website visitors by 125%
We delight ourselves in including a private contact to digital advertising.
After familiarizing ourselves with what you are promoting objectives and wishes, we then create sustainable development and measurable outcomes with assist from our proprietary tech, ConversionIQ.
Finest for: B2B/B2C, ecommerce, SaaS, finance, healthcare, training, skilled providers
search engine marketing providers:
- Technical search engine marketing
- On-Web page search engine marketing
- Ecommerce search engine marketing
- Native search engine marketing
- Conversion charge optimization
- Worldwide search engine marketing
- Content material technique
Shoppers:
- Microsoft
- Verizon Media
- DIRECTV
- Nike
- Honda
2. Ignite Visibility
Led by skilled Digital Advertising and marketing Strategist John Lincoln, Ignite Visibility goals to supply the simplest digital advertising options by means of its personal proprietary forecasting system.
The corporate prides itself on constructing long-term partnerships with purchasers and boasts skilled degree social media integration that drives complete outcomes.
Ignite Invisibility is ready to ship natural visitors by boosting on-page efficiency, fixing backend points, and tailoring your content material technique to align with search engine marketing – and taking it to a different degree by making use of a multichannel digital advertising technique,
Finest for: SMBs, enterprises
search engine marketing providers:
- Ecommerce search engine marketing
- Digital PR & hyperlink constructing
- Worldwide search engine marketing
- search engine marketing consulting
- Native and nationwide search engine marketing
Shoppers:
- Tony Robbins
- Military & Navy Academy
- Sharp Healthcare
- TKWW – The Knot Worldwide
- Experian
3. Overthink Group
Overthink Group is a B2B search engine marketing firm targeted on rising your rankings by means of high-quality content material.
It principally caters to startups and up-and-coming companies, serving to small enterprise homeowners attain their development objectives by means of search engine marketing.
With tagline Development by way of Content material, this content material company stands by its content material technique and is 100% devoted to driving natural visitors by increase your content material library.
Easy core service choices within the type of complete content material packages are tailor-made to your particular wants. So whether or not you’re constructing your content material library from scratch or want steady content material manufacturing, this content material company has you lined.
Finest for: Startups
search engine marketing providers:
- B2B search engine marketing
- Content material growth
- Competitor insights
- Complete search engine marketing stories
- Content material technique
Shoppers:
- Ellevest
- Pushpay
- Harper Collins Publishers
4. Wpromote
Wpromote is a full-service digital advertising company that has a superb popularity for producing outcomes from their natural advertising efforts.
They’ve labored with some notable manufacturers through the years, together with Hibbett Inventive, Intuit Quickbooks, and Coyote Logistics. Their profitable technique is to embed their groups throughout the construction of their consumer’s organizations to realize desired outcomes.
One factor that separates the corporate from the competitors is its use of proprietary software Voice Search. This software makes use of voice search information and analytics to develop and develop stable search engine marketing methods.
Wpromote will get into the nitty-gritty of the consumer’s day-to-day and builds an search engine marketing advertising technique from there, highlighting their dedication to producing the very best outcomes.
Finest for: Small companies, medium companies, medium enterprises
search engine marketing providers:
- Wayfinder prioritization instruments
- Content material growth
- Social media sEO
- Website migrations
- Native and worldwide search engine marketing
- Voice search
Shoppers:
- Adobe
- Samsung
- Spanx
- Transunion
- Instacart
- Marriott
5. Tinuiti
Tinuiti’s declare to fame is that they’re the biggest unbiased efficiency advertising agency throughout streaming TV, Google, Fb, and Amazon.
This full-service search engine marketing and digital advertising company goals to place companies on the high of on-line rankings with thorough, white-hat search engine marketing methods.
All of those providers are supported by their patented know-how, Mobius, which collects and analyzes enterprise information and converts it into significant insights that can be utilized to formulate efficient advertising methods.
Finest for: Ecommerce manufacturers, companies seeking to develop their streaming campaigns
search engine marketing providers:
- Content material creation
- Weblog and social media optimization
- Website migrations
- Wealthy snippets
- Technical search engine marketing
- App retailer search engine marketing
- Enterprise search engine marketing
Shoppers:
- Revlon
- Advil
- The Trustworthy Firm
- Ceremony Support
- Poppi
- Nautica
6. Silverback Strategies
A digital efficiency advertising company specializing in data-driven paid search, search engine marketing, and content material advertising methods, Silverback Methods can also be a formidable alternative on your search engine marketing wants.
A number of the most notable organizations they’ve labored with over 15 years of expertise embody Cornell College (eCornell), Lengthy Roofing, Hyper Vigilance, and the Ritz-Carlton Residences.
The key to their success? Growing an search engine marketing and content material advertising course of that’s rooted in a agency understanding of what you are promoting and clients. This offers them the instruments they should develop your natural search visibility.
Finest for: Native and nationwide purchasers searching for assist with search engine marketing
search engine marketing providers:
- Editorial search engine marketing
- Technical search engine marketing
- Native search engine marketing
- ecommerce search engine marketing
- search engine marketing Audits
Shoppers:
- Ritz-Carlton Residences
- American Armed Forces Mutual Support Affiliation (AAFMAA)
- Cornell College (eCornell)

Primarily, an search engine marketing skilled’s position is to research, strategize, and execute on-line advertising campaigns that will help you rank excessive on SERPs and put what you are promoting on the map. (Picture: Adobe)
What does an search engine marketing skilled do?
An search engine marketing skilled is a talented skilled with a deep understanding of how search algorithms work.
Utilizing this data, they will optimize your web site to assist it rank greater on engines like google like Google and Bing.
As a part of an search engine marketing skilled’s job description, they could be required to:
- Develop methods to assist the web site rank on search engine outcomes pages (SERPs)
- Carry out key phrase analysis to search for alternatives to draw web site visitors
- Implement white hat search engine marketing ways, resembling content material creation, hyperlink constructing, off-page and on-page search engine marketing, technical search engine marketing, backlinking, and different search engine marketing providers
- Carry out an search engine marketing audit on the web site to supply an intensive evaluation of the web site’s efficiency
- Collaborate intently with builders to make sure search engine marketing greatest practices all through manufacturing
- Monitor search engine outcomes, Google Analytics, and efficiency metrics to maintain monitor of search engine marketing marketing campaign outcomes and determine areas of enchancment
Primarily, an search engine marketing skilled’s position is to research, strategize, and execute on-line advertising campaigns that will help you rank excessive on SERPs and put what you are promoting on the map.
Why do companies have to construct a web-based presence?
Prospects rely on the web now greater than ever in driving their buying choices. Listed here are some stats that illustrate this level:
- Nearly half of shoppers say they use Google to find or discover a new merchandise or product.
- 74% of in-store customers search on-line for enterprise data earlier than making a go to.
- 59% of customers surveyed say they use Google to analysis a purchase order they plan to make in-store or on-line.
With this in thoughts, it’s extra necessary than ever to start out constructing what you are promoting’s on-line presence if you wish to improve on-line visibility, promote discoverability, and set up belief amongst your goal clients.
You may accomplish all of this, and extra, with the assistance of an search engine marketing skilled. HawkSEM Lead Strategist Yara Askar explains it greatest:
“In immediately’s trendy digital panorama, a web-based presence is essential for a enterprise of any dimension. search engine marketing ensures that what you are promoting web site seems in search outcomes for related search queries and key phrases. search engine marketing supplies companies with the chance to drive natural visitors to their web site at no cost whereas constructing belief and credibility with their clients.”
When to rent an search engine marketing skilled
In case your in-house crew lacks the experience or bandwidth to sort out advanced search engine marketing initiatives, don’t fret. An search engine marketing skilled can assist take your website from the center pages of Google search outcomes to the highest of the SERP.
Along with obstacles like lack of search engine marketing data and poor or declining rankings, listed below are a number of different cases that may point out it’s time to herald the professionals.
Launching a brand new web site (or redesigning an current one)
Beginning a brand new web site from scratch is an enormous enterprise, and also you’ll need to get these fundamentals on lock proper from the get go.
An search engine marketing skilled can assist conduct correct key phrase analysis, guarantee a stable website construction, and nail on-page optimizations like HTML construction and meta tags.
An internet site redesign can negatively have an effect on search engine marketing if not carried out appropriately. Bringing in an skilled can assist guarantee your website’s search engine marketing components are preserved and guarded all through the method.
Increasing into new markets
When you’re seeking to goal new demographics or are increasing what you are promoting into new markets, an search engine marketing skilled can assist make sure that your native search engine marketing sport is on level.
That is very true for those who’re going worldwide. Specialists can assist navigate the extra advanced items resembling country-specific engines like google and regional content material.
Launching a brand new service or product
search engine marketing is essential for driving visitors and constructing consciousness within the midst of a brand new product launch. Specialists can assist construct a profitable content material technique and optimize pages to match search intent and rank nicely for related searches.
Scuffling with technical search engine marketing
search engine marketing comes with its justifiable share of doubtless advanced points for which seasoned professionals can lend their experience, resembling:
- Crawl errors
- Cellular optimization and person expertise snags
- Indexing issues
- Website velocity
When you’re migrating to a brand new website or area title, the professionals can even assist make sure the migration doesn’t impression your search engine rankings.
Recovering from an search engine marketing penalty
Generally Google will throw a flag on the play. If you end up navigating a penalty resulting from algorithm updates or black-hat practices, an skilled can assist get you again heading in the right direction.
Is it higher to work with a freelancer vs. an company?
When you’re planning to speculate extra into search engine marketing to develop what you are promoting however lack the time or manpower, then hiring an search engine marketing skilled is your greatest plan of action.
However this begs the query: do you have to work with an search engine marketing freelancer or an SEO agency?
Listed here are some execs and cons for each.
Freelancer
Freelance search engine marketing expertise is comparatively simple to search out, if you already know the place to look. At this time’s freelance market boasts an enormous pool of expertise that companies can leverage to drive their enterprise objectives ahead.

(Picture: HawkSEM)
Company
Partnering with a digital advertising company on your search engine marketing wants will be very helpful. A superb SEO agency will allow you to navigate by means of the advanced world of search engine algorithms and take the guesswork out of the method.

(Picture: HawkSEM)
Professional tip: Working with an company provides you entry to top-of-the-line search engine marketing instruments (assume Semrush, Ahrefs, and thorough web site audits) to assist take your model to the following degree.
What to search for when hiring an search engine marketing skilled
Entrusting your complete web site to somebody exterior of your group is an enormous threat so choosing the proper skilled is essential.
Ideally, you need to rent proper the primary time round so that you don’t find yourself losing helpful sources.
To extend your chance of success in hiring high quality candidates, search for the next ability set:
Expertise
We now stay in a world the place any common Joe can simply arrange store and model themselves as specialists. However simply labeling themselves as search engine marketing specialists doesn’t routinely make them so.
With intensive trade expertise, a real search engine marketing skilled is aware of what it takes to assist a web site succeed.
Whereas somebody with restricted search engine marketing know-how will attempt to implement the identical ways for various web sites, an skilled search engine marketing specialist understands that every web site has its personal particular wants.
A monitor file of success
It’s one factor to say you’re an search engine marketing skilled – and one other to truly again it up.
If you rent an search engine marketing skilled, search for proof of their success when working with purchasers. These will be within the type of consumer testimonials, buyer evaluations, or case research.
Contemplate it a plus once they have a reasonably substantial quantity of social proof obtainable. This offers you a ton of perception into what it’s prefer to work with the candidate you’re contemplating.
Deep search engine marketing data
It goes with out saying (however we’ll say it anyway): the best candidate ought to know what they’re doing — and be assured about it.
When you’re trying to herald the providers of an search engine marketing skilled, then search for a candidate that epitomizes the very essence of the phrase “skilled.”
“When seeking to rent an search engine marketing skilled, search for somebody who has been within the discipline for a few years,” says Askar.
“[But more importantly, look for someone who] understands the significance of technical search engine marketing, on-page and off-page search engine marketing, and is interested in repeatedly enhance your web site’s natural presence.”
The takeaway
When rising what you are promoting organically, visibility issues. This implies placing what you are promoting in the very best place to draw your audience.
In search engine marketing phrases, the place you rank on a search question straight impacts your success, so attaining the absolute best rank can solely result in optimistic outcomes.
Vetting (and hiring) the precise search engine marketing skilled places you on the very best path to success, you simply have to know the place to look to search out the precise companion on your group. Use our record of suggestions above as a launchpad on your search.
And for those who’re searching for a crew of high-level digital advertising specialists to strategize and execute a killer search engine marketing plan, contemplate HawkSEM.
Not solely can we deal with optimizing your web site, we focus in your firm’s total digital development. Get in touch with us today.
This submit has been up to date and was initially revealed in August 2023.