Welcome to “I Tried…,” the sequence the place I strive completely different advertising instruments and techniques so you do not have to. On this sequence, I doc my expertise and allow you to know if a software or technique is price your time.
AI and advertising have gotten like peanut butter and jelly—inseparable.
In line with our full information to AI in digital advertising, 64% of marketing professionals say they use AI in some type of their jobs. Particularly, 38% say they use it in content material creation.
With AI changing into so entrenched in advertising, I turned inquisitive about its use in probably the most defining elements of selling—model logos!
After a fast Google search, I discovered 5 AI brand mills, and I attempted all of them to see which one is the very best and whether or not I’d advocate utilizing AI brand mills in any respect.
Preserve studying to study what I discovered:
How I Examined AI Brand Mills
Testing these mills was fairly easy. I assumed up a enterprise known as Eri’s Cat Cafe as a result of if you realize me, then you realize I really like cats—and I’d positively be the proprietor of an lovable cat cafe in one other universe.
I then entered the title of my cafe into the mills and adopted every step to create my brand. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the top of this weblog submit, you may know which one is my favourite and if I’d advocate utilizing an AI brand generator in your group or enterprise.
5 AI Brand Mills
Listed here are the 5 AI brand mills I examined and my experiences with every.
1. Adobe Express Logo Maker (BETA)
Worth: Free, however you will need to join Adobe Specific to obtain the brand.
Utilizing Adobe Specific Brand Maker is straightforward and quick. After coming into my enterprise title, business, and slogan, I merely select the model I need for my brand. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my model. From there, Adobe shows varied icons I can incorporate into my brand. I might have gone with a coffee-themed icon, nevertheless it’s a cat cafe, so I selected two lovable fluffy cats.
As soon as I selected my icon, I scrolled via varied customizable pattern logos earlier than deciding on one I preferred.
Now, it is time to design. The icon of my alternative is included into my brand, and I can transfer it across the web page as I see match. I can even transfer the textual content and alter its font and dimension. By clicking the colour tab, I can cycle via completely different shade palettes till I discover one I like.
Then, bam! I’ve my brand. Adobe Specific’ Brand Maker is free; nevertheless, you will need to have an account to obtain your creation.
Execs: Adobe Specific’ Brand Maker is straightforward, user-friendly, and quick. I timed how lengthy it took to design my brand, which solely took 2 minutes and 10 seconds.
Cons: The AI brand generator has restricted customization capabilities and icons. Subsequently, it‘s tough to essentially tailor your creation to make it as distinctive as doable in your model.
You’re additionally solely allowed to decide on one business in your brand, which may pose an issue in case your group matches into a number of industries.
For instance, my pretend cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my brand, I had to decide on between a picture that emphasised the cat side of my enterprise or the restaurant side.
2. Designs AI
Worth: $49 to obtain the brand or $19 month-to-month for a Designs AI subscription.
I begin by coming into my enterprise title and business into the prompts. Then, I select a brand class that fits me. Primarily, the class determines the brand‘s main design focus, which might be an icon, initials, or the enterprise’s title.
I really like logos with distinctive icons, so I clicked the icon class. Then, although elective, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my brand’s model. Designs AI presents customers with varied pattern brand designs in several types. Customers can select as much as 5 to present the AI an thought of what model to include right into a brand.
After selecting a couple of, it‘s time to pick out a shade. Purple is my favourite shade, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit increased than Adobe Specific, in my view, as a result of I can choose a number of symbols that seize completely different elements of my enterprise.
Nonetheless, whichever brand I decide will solely incorporate one of many 5 symbols. From there, I make a couple of extra stylistic decisions and in only a second I’ve my brand.
You may watch my progress by clicking via the picture gallery beneath.
Execs: Producing a brand with Designs AI solely took precisely 3 minutes. It took slightly longer than Adobe Specific as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it means that you can obtain high-quality information of your brand with out subscribing, although you continue to need to pay a one-time payment of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI brand mills—their customization choices are limiting. Thus, it is laborious to create a brand that’s really distinctive to your model. And the identical goes for Designs AI.
3. Wix
Worth: You could subscribe to Wix to obtain high-quality photographs of your brand, however you’ll be able to obtain it in low decision free of charge. Wix subscription plans begin as little as $9.59 monthly.
My favourite characteristic of Wix‘s brand generator is its elective chatbot.
The platform permits customers to design their logos from scratch utilizing steps much like these of the earlier two AI brand mills, or they will clarify their concepts to Wix’s AI brand chatbot.
You may scroll via the photographs beneath to see how the chatbot helped design my brand. With the chatbot, it took rather less than 2 minutes to generate my brand.
The outcomes have been related, however I loved the chatbot as a result of it instructed symbols and shade schemes I hadn’t thought-about after I designed my brand manually.
Designing the brand by myself was an analogous expertise to earlier mills, so it wasn’t a lot to write down about. That mentioned, I preferred the colour scheme and brand I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You may click on via the photographs beneath to see the way it works. With out the chatbot, it took about 3 minutes to generate my brand.
Execs: Each strategies generated fast outcomes, and I spent no quite a lot of minutes utilizing every.
Cons: You may obtain your brand free of charge, however it’s of poor high quality except you pay for a subscription.
4. Looka
Worth: $20 for low-resolution information of your brand to $129 a 12 months for a model equipment with high-quality resolutions.
At this level, I understand that the majority AI brand mills work the identical. With Looka, and nearly all different mills on this listing, you do the next to generate your brand:
- Enter your online business title
- Choose a mode or inspo in your brand
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nonetheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and low!
In order that’s a win. Oh yeah, and I generated my brand in 2 minutes and 30 seconds.
Execs: It has extra selection in icons and symbols, at the least in terms of my cat cafe. Looka additionally offers a complete model equipment (extra on that later).
Cons: It really works about the identical as different mills and has restricted customization choices.
5. LOGO.com
Worth: Free
LOGO.com’s design course of differs barely from that of others on this listing. As a substitute of selecting at the least one image to incorporate in my brand, I as a substitute should enter key phrases. Then, LOGO.com will generate logos based mostly on these key phrases.
Naturally, a lot of the logos generated embody some sort of cat or espresso image. After deciding on the brand I need to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Execs: The generator is straightforward, intuitive, and quick. I can even obtain a zipper file of my brand and its parts free of charge.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one sort of image for my brand.
My Favourite AI Brand Generator
General, all these mills work about the identical, so it‘s laborious to decide on my favourite. Nonetheless, if I needed to advocate solely considered one of these, I’d counsel Looka primarily for its model equipment.
For $129, Looka creates a complete model equipment round your brand.
Its model equipment contains 16 downloaded file sorts in your brand, 2 web site drafts, a whole bunch of merchandise in your brand to be printed on (stickers, mugs, T-shirts, and so forth.), enterprise playing cards, e mail signatures, and extra!
Ought to your online business use an AI brand generator?
When you‘re actually dedicated to utilizing an AI brand generator to avoid wasting time or cash, then I counsel Looka. Nonetheless, I don’t advocate utilizing an AI brand generator in your brand past brainstorming.
Your brand is meant to be a novel image in your model. When individuals see your brand, they need to mechanically join it to your online business as a result of it‘s considered one of a sort.
For instance, if you see the golden M towards a crimson background, you mechanically suppose, “McDonald’s.”
This experiment reveals that the majority AI brand mills work equally and generate related outcomes.
In order for you a brand that’s really distinctive to your model and might‘t be discovered wherever else, it’s greatest to design one from scratch or work with a graphic designer with a eager eye for model.
That mentioned, I can see utilizing an AI log generator to brainstorm idea artwork in your brand and bringing these photographs to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising instruments or strategies would you want me to strive? Be happy to contact me on X or LinkedIn to let me know what I ought to strive subsequent!
