I first downloaded TikTok throughout school to scroll by comedy and popular culture discourse. However then, as I grew as a marketer, I began seeing some severe potential in every single place. And I am not the one one who seen.
TikTok has developed past simply dance developments and viral challenges into a real powerhouse for manufacturers connecting with audiences authentically. And don‘t simply take my phrase for it — we’ve surveyed over 1,000 social media entrepreneurs to carry you data-backed insights on how TikTok is reshaping the advertising panorama.
On this article, I am going to share the most recent of our 2025 State of Social findings to assist in giving your model or enterprise TikTok profile the visibility it deserves.
Desk of Contents
Why TikTok Issues for Your Advertising and marketing Technique
What began as a platform many entrepreneurs dismissed as “only for teenagers” has developed into one of the vital channels in our digital advertising arsenal.
And the numbers do not lie. Our analysis reveals that 56% of social media entrepreneurs are actually utilizing TikTok, making it one of many high 5 most-used platforms alongside Instagram (76%) and YouTube (79%).
It is so spectacular to me once I replicate on the progress of different trending social websites. In contrast to the gradual adoption we noticed with platforms like Snapchat within the advertising world, TikTok has managed to beat preliminary skepticism and cement itself as a advertising important in report time. I imagine this speedy acceptance comes down to at least one factor: outcomes.
TikTok isn‘t simply in style — it’s efficient. Entrepreneurs report that TikTok is a high performer throughout key metrics:
